Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage. - Amy Jo Martin
Most companies today are aware of the importance of being active and visible in social media. But many times missing reference and sufficient knowledge to be able to create relevant content. Instead often squeezed out information on social networks - without the sender even know who they want to be seen to, let alone why. Misguided attempts at advertising ends in piles of digital garbage that consumers do not want to know of. The time for mass mailings and advertising to the broad masses are finally about to end. Now we must instead come up with a targeted and appropriate message for a niche audience.
Interact instead of inform.
A common mistake is to see social media as "another media channel" to wire their data through. But, those who think it should work fine to use Facebook to publish company information, is making a big mistake. The whole idea of communication in social media is that it is precisely bidirectional. And two-way communication is all about dialogue, that we know. With it also requires a lot of extra by you. You need, for example, be prepared to meet and discuss all kinds of issues - even those awkward ones. But one thing is certain: The showing openness will be rewarded with great response back.
How to succeed really well with social media advertising?
Most studies conducted in the industry reveals that the majority of social networking users prefer not to click on ads. Many companies believe they have succeeded in their campaigns' ad clique "as the reference, in reality usually not able to create as many business opportunities as you first thought. Those however, succeeded in their campaigns show the greater success. It is not uncommon that with a strategically designed campaign can increase their revenue by several hundred percent!
With a complete strategy for Facebook Ads, Ads Instagram, Twitter and LinkedIn Ads Ads reach exactly the right target groups - with the right message.
You do not want to reach everyone. You want to reach the right people.
The uniqueness of marketing at Facebook, compared to other channels, is how far you can go to find a niche and relevant audience. As the users themselves fill their profiles with information about their place of residence, interests, work, etc., get this larger surface to create a more precise target group selection - Targeted Audiences. Here you have to put time and energy. Aiming not quite, large parts of the advertising budget quickly lost because of misdirected marketing. And another thing I want you to put in the memory. When someone talks about "range" or "reach as many people as possible," you should pull your ears for you. It is not a question reach. Not at all actually. It is about reaching the right audience as possible. Whether your ultimate goal is to sell a product, get more "likes", generate quality leads or build your brand. You do not want to reach everyone. You want to reach the right people.
Make use of Facebook Ads Manager and Custom Audiences.
With Facebook Ads Manager, you reach another step further with the "Custom Audiences". A powerful method is to such use existing email addresses. From your clients, or newsletter, subscribers. You know that they have an interest in you, so why not take commercial advantage of it again? With Facebook Ads Manager and Custom Audiences upload a file of email addresses. With the help of some 2,000 parameters sinks since this produced a lot of potential people - based on the uploaded se the profile matching. People who have commonalities with those you uploaded. As of 2000, the parameters will be quite far in precision. These methods usually reached quite right audience. A target that you can then process in a smart and efficient way - through the concept of "Lead With Value".
Lead With Value!
Giving in selling a product in a neat ad via social media is almost never a good idea. Instead, it is about giving away something of value. Free. Lead With Value involves first giving. With no strings attached. The aim is instead to get the person's attention. Later, after a series of so-called "micro-conversions" is the potential customer "ready" for a proper finish, such a purchase. Then it's a whole different thing. Do you know what happens then?